"Highly absorbents super soft & Elegent" [sic]

India can be a pretty heavy trip, so it's nice to have a roll of Sanam toilet paper to brighten my day. This little flourish of graphic design really lives up to Roy's assessment of India as the most random place on earth. "Sanam" means "darling" or "sweetie" in Hindi. I have no idea what they were thinking when they decided to present the word dripping with blood. We are left to wonder whether it is a reference to what our diarrhea might look like, or to some mayhem the lady on the left has recently unleashed. She is pretty terrifying. Look at her face up close. Did they find her in India?
And yes, that is a rocket ship back there, leaving the landscape behind it a sea of fire and smoke as it climbs past the exotic lavender flower and into the heavens, perhaps in search of more and better models for toilet paper labels. I don't know if they should mess with a good thing, though -- this little scene really evokes the kind of experiences I'm looking to get out of a roll of toilet paper. That's why I buy it.